Please note: This is sold for research purposes and use in magic and mentalism acts only, not for demonstrations of supposedly real psychic ability. Profiting through falsely claiming to be genuinely psychic, clairvoyant or able to talk to the dead is both unethical and illegal in the UK. 
 
Publisher's description:
This definitive yet easy-to-read guide describes how cold reading works in the psychic industry. Although the book focuses on how cold reading is used within the psychic industry, many cold reading principles have applications in other fields. This is a 'must read' book for anyone interested in communication psychology, belief and rapport.
 
"A superb book, relentlessly intelligent and fiercely methodical! Its pages systematically unravel every deceptive strategy of thinking and rhetoric in 'psychic' character reading" - Teller, of Penn & Teller
 
"The definitive work, and long overdue. Has many applications to mind magic, close-up, and any inter-active performance" - Derren Brown
 
"Ian Rowland has produced a product that, like a scalpel, can be used for good or for evil. I read it with increasing fascination. I saw revealed before me, for the first time, a truly scholarly approach to this rarely-handled subject. Ian's effort is clearly organized and very well printed and produced. Ian put a lot of work and inspiration into the work. I think that it will become the reference volume whenever the subject of 'reading' comes up" - James Randi
 
"A brilliant work worthy of all the praise it's received" - Darwin Ortiz
 
"Mr. Rowland I have recently bought your full facts of cold reading and would like to congratulate you on an amazing book. It is fantastically written and I learnt a lot from it. You also have a great sense of humour" - Vantonio
 
Condition: Very good, some very slight wear and a few marks.
 
Binding: Paperback
Year: 2002
Publisher: Ian Rowland
Pages: 240
Dimensions (to nearest cm): 23 X 16cm